18-34 Year Olds Viewed Nearly 5 Hours of Online Video per Person during the Month
RESTON, Va., June 17 /PRNewswire-FirstCall/ — comScore (Nasdaq: SCOR), a leader in measuring the digital world, today released April 2008 data from the comScore Video Metrix service, revealing that U.S. Internet users viewed 11 billion online videos during the month, with YouTube.com accounting for more than 4 billion of that total.
More than 4 Billion Videos Viewed at Google Sites
In April, Google Sites once again ranked as the top U.S. video property with more than 4.1 billion videos viewed (38 percent share of all videos), as YouTube.com accounted for 98 percent of all videos viewed at the property. Fox Interactive Media ranked second with 558 million videos (5.1 percent), followed by Yahoo! Sites with 352 million (3.2 percent) and Microsoft Sites with 268 million (2.4 percent).
Top U.S. Online Video Properties* by Videos Viewed
April 2008
Total U.S. - Home/Work/University Locations
Source: comScore Video Metrix
Videos Share (%) of
Property (000) Videos
Total Internet 10,999,597 100.0
Google Sites 4,159,850 37.9
Fox Interactive Media 557,663 5.1
Yahoo! Sites 352,359 3.2
Microsoft Sites 268,033 2.4
Viacom Digital 199,968 1.8
Time Warner - Excl. AOL 138,771 1.3
ABC.COM 103,421 0.9
Disney Online 98,740 0.9
AOL LLC 95,288 0.9
ESPN 83,424 0.8
* Rankings based on video content sites; excludes video server networks.
Online video includes both streaming and progressive download video.
Nearly 135 million U.S. Internet users watched an average of 82 videos per viewer in April. Google Sites also attracted the most viewers (83.7 million), where they watched an average of 50 videos per person. Fox Interactive attracted the second most viewers (52 million), followed by Yahoo! Sites (37.3 million) and Microsoft Sites (29.9 million).
Other notable findings from April 2008 include:
– 71 percent of the total U.S. Internet audience viewed online video.
– The average online video viewer watched 228 minutes of video.
– 18-34 year olds were the heaviest viewing segment, watching an average of 287 minutes per viewer.
– 82.1 million viewers watched 4.1 billion videos on YouTube.com (49.8 videos per viewer).
– 46 million viewers watched 481 million videos on MySpace.com (10.4 videos per viewer).
– The average online video duration was 2.8 minutes.
To request more information about comScore Video Metrix, please visit http://www.comscore.com/contact
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