Bahrain-based telecommunications firm 2Connect is to offer free Internet access to residential customers as it starts the roll-out of a wireless service it hopes will soon cover the entire country.
The company has already launched the service in Riffa, with A’Ali and Juffair to follow within days, says managing director Fahad Al Shirawi.
“We are going to deliver free Internet access to everyone in Bahrain - to anybody that wants it. We will obviously start area by area and we will take it form there and cover the whole country,” he said.
Mr Al Shirawi said 2Connect was offering a 256kbps speed with a 2GB threshold for free, in the hope that some customers who want a better service will later pay the firm to upgrade to another package.
“Obviously I am not going to give unlimited Internet access free of charge - what I am going to do is offer Batelco’s BD10 package free of charge. A BD120 a year saving for a family that can’t afford it is a lot of money,” he said.
Mr Al Shirawi said the only “minor catch” for a customer would be that they would have to buy their own modem, but after that there is no further cost and users simply log-in each day using details provided by the firm.
He also stressed that the service would not be like other free Internet services that depend on frequent ‘pop-up’ advertisements for revenue - with just a single advertisement for 2Connect when a customer logs in and then uninterrupted browsing.
“It is not going to be one of those annoying multi pop-up advertisements, none of that is going to be there,” said Mr Al Shirawi.
How quickly the service advances from its initial launch districts to cover the whole of the country will depend on demand, he added.
“The quicker people sign up, the quicker we will expand the network,” said Mr Al Shirawi.
He admitted the firm stood to make a loss on the project and revealed it would be exclusive to Bahrain and not be repeated in other regional markets in which the firm is active.
“This is a gift to Bahrain - we will offer attractive Internet connectivity to other parts of the region but at the end of the day we are not a charity, we are a business. We want to make money so we can’t really give it free to everybody,” he said.
Mr Al Shirawi also called for other telecom companies in Bahrain to follow 2Connect’s lead and offer free Internet to residential customers.
“I would like to see all my competitors do the same and give free Internet to the users,” he said.
“At the end of the day competition should make money from other avenues of business - from the person’s phone-line, from other value-added services that they use such as IPTV and the like. There are so many channels out there that are still not even broadcast here.
“There are so many ways to make money, there is no need to charge for everything.”
GDN - 12 June, ‘07